Post-VVC thinking about the ideas of 'what do we want from vids' and 'where are vids going' and for me the answer to that question is and always has been simple. What I want is for a vid to provide an emotional connection between the song, the visuals, and the person watching it. That's it. I don't much care how it does it. Certain aesthetics tend to work better than others in doing that for me, so that's going to factor into the kind of vids I watch and/or make, but I'm not the center of the universe (dammit), so I get that I'm not the audience for every vid, and that not every audience is for my vids. That's okay. It's not an either/or thing, or at least it shouldn't be. What worries me sometimes about these conversations is that they can come across as 'the next thing' being only thing. Where are vids going? Does it make someone squee, cry, laugh, get angry, feel overwhelmed with love, think about something in a different way, did it connect? Then it's where it 'should' be, no matter how many or how few effects were used, or how simple or complicated the message. And if it didn't, it doesn't much matter how sophisticated the intent or advanced the tools were or weren't. I've seen vids with nothing but straight cuts and a simple message that made me weep like a baby, and complex arguments with advanced manipulation of the source that did the same. And I've seen both that made me do nothing but yawn or tilt my head to one side confused. I just...how a vid gets there is just not as important to me as that it does.
I'm not sure I'm making sense here.
I'm not sure I'm making sense here.